Our campaign process is based on the fact that an individual's perceptions, passions, and priorities can be influenced through strategic interaction. "Good causes don't raise money," we say. "People, passions and priorities do."
Our Resource Innovations practice focuses on the total advancement program of an organization or institution both in and out of major comprehensive campaigns, boutique and non-operational fundraising efforts.
We help clients find the words and images that will captivate and galvanize their audiences. We think organizations have to earn a donor’s philanthropic support. It is not enough to say: “We need money.” Most causes are worthwhile. We at Innovative Resources Group excel at enabling an organization to create a distinctive, compelling message needed to meet and exceed financial objectives.
"The traditional notion of an effective volunteer leader has changed as philanthropy has changed. Having a powerful, influential, recognizable "name" no longer guarantees success."
-Karen Rappleyea, Vice President for Campaign Services