Innovative Resources Group was retained by Living Resources as capital campaign counsel and to build capacity for the organization through its Foundation. The Living Resources Foundation was established in 1993 to accept and raise funds for its charitable purposes for the care, facilities and equipment for individuals with developmental disabilities and their families. The Foundation sponsors special events, including a premier charitable event in the Capital Region, the Annual Cornucopia. It attracts hundreds of patrons and numerous fine restaurants.

Innovative Resources' Creative Services played an instrumental role in raising the profile of Living Resources through public relations and marketing outreach. The firm designed a logo that has been highly effective in branding the organization. In the logo, the organization's name is embedded with a heart to show "home is where the heart is." It has been adapted for all of the agency's uses, including newsletters; annual reports; program brochures; television public service announcements; special events, and employment advertising.

Founded in 1973, Living Resources is one of the largest agencies in the Capital Region, serving hundreds of individuals challenged by developmental disabilities, including mental retardation, cerebral palsy, epilepsy, autism, neurological impairment, and traumatic brain injury.

The agency offers 600 services a day, including after-school, day, employment, residential and clinical services. It is well known for operating a large number of community residences throughout the area, family support, and an excellent program of public education and public relations.

One of Living Resources' most innovative programs is its Carriage House Arts Center. The doors opened in the 1925 carriage house in 1997. Persons with disabilities participate in painting, drawing, jewelry-making, ceramics, sculpture, fabric making, poetry and photography. Many have received awards for their artwork.

 

Project Profiles

  • Innovative Resources Group was retained by the Challenger Board to advise on the campaign and to bring the Center to the Schenectady Museum. Innovative Resources recommended taking a new approach by repositioning Challenger on the lines of a business model, rather than depending on campaign success for individual, corporate and civic contributions.

    Read more...